Ever since I was a kid, I’ve been stubborn. If I wanted to do something, I’d do it. A cracked skull and more than a few stitches later, I began to reconsider that maybe thinking before acting was a good idea.
However, that did not extinguish my burning desire to do whatever I wanted. So, instead of jumping off rooftops thinking I was Zoro and (allegedly) stealing my dad's truck, pretending it was the Millennium Falcon, I lost myself in the fantasy worlds of every book I could get ahold of.
But I ran into a problem: all the stories ended.
My favorite books would all just… stop. It was absolutely infuriating, and I refused to accept it.
So, at the age of eight, I decided to fix that problem and write my own sequels to the “final” books in my favorite series. I wrote over ten books before I was twelve. Nobody told me I couldn’t make my own stories, and thus, my love for writing was born.
Over the years, I fell into advertising. I worked on a national campaign in college for META, which landed me a job for one of my professor’s SAAS companies after I graduated. I took copywriting gigs on the side, but still, deep down, I knew I needed to do my own thing.
I found mentors in the freelance space, and through one of them, I landed my first ghostwriting client.
I was my own boss, and got paid to write and learn from an industry leader.
Life rocked.
I found exactly what I wanted to do: build badass personal brands.
Within my first year of business, I worked with fitness coaches with a half-million-following, CEOs in multiple sectors, and founders of companies scaling to hundreds of millions in revenue.
My writing earned me mentorships with $200 million email marketers, a seat in Premium Ghostwriting Mastermind run by Nicolas Cole and Dickie Bush, and follows from creators like Dan Koe and others.
Now, I’ve come out of the dark to build my own brand while helping others do the same.
As of today, I run my own full-stack written media service, travel the world, make videos, wheelie my motorcycle down the highway, and occasionally light things on fire (don’t give me gin and a tiki torch).
My mission is to fill the world with more people who bring value through their authenticity and knowledge.
I made a career helping others build brands that let them do whatever they want by monetizing their thoughts on the internet.
Little kid Alex would be happy with that. He came full circle.
